Bumpercrop branded the new concept “show-within-a-show” for Outdoor Retailer, the trade show venue of choice for the outdoor specialty industry. The area caters to a new generation of young, outdoors seekers that desire to have experiences and not have to forgo their city-based style.
Bumpercrop concepted and designed the logo and visual language for Venture Out, providing a concise style guide. The logo has a 60s motel vibe with an off beat romance of another era, but not so literal that it feels retro. Instead it conjures the feeling of hitting the road for your next adventure.
Venture Out Brand Identity
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